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Module 4 - Discussion Post

Module 4 - Discussion

Q • Covid has required organizations to think differently and quickly adapt to the market. • Identify an industry. • Within that industry, identify two companies that have used Corporate level strategies as a result of Covid. • Identify the Corporate level strategy each company used (Concentration, Vertical Integration, Diversification, Getting Smaller). Did using that corporate level strategy make the company more successful or have the desired outcome? • BE SPECIFIC. Do not just say company X used Concentration strategies. What type of concentration strategy did company X use (market development, product development, etc.) • Please remember to appropriately site your sources. • You must use at least one peer reviewed piece of literature in your discussion post and in each of your responses to classmates. • ALL DISCUSSIONS MUST BE SUBMITTED BY SUNDAY- LATE DISCUSSIONS ARE NOT ACCEPTED. • Each week you will participate in topic-related conversations with your classmates in discussion forums. You have until 11:59 pm EST on Sunday to make the required minimum number of response posts to your classmates.

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In the industry of professional services, the companies named PricewaterhouseCoopers and Deloitte have been observed to utilize Corporate level strategies because of the present pandemic situation of COVID-19. Diversification is the corporate level strategy which has been utilized by PricewaterhouseCoopers in the pandemic situation (Adikaram et al., 2021). This is because there have been innovative products as well as innovative services added to the already existing portfolio of the organization during the pandemic situation (Adikaram et al., 2021).